Ghost Town Brewery

The Brief

Wadworth, based in Devizes, Wiltshire, launched a nationwide design competition to create a brand identity for their new brewery and beers, aiming to create a modern brand to sit beside their traditional beers in order to open themselves up to new, younger audiences.


The Strategy

Taking a modern twist on Wadworth’s history in Wiltshire, I decided to explore the county’s haunted past. I used paranormal databases to find reports of ghosts in Wiltshire, with many of them referring to the ghosts by first names and delving into the stories of their past lives. I found the idea of being on a first-name basis with a ghost both intriguing and comical, so in my branding I decided to name each beer with the first names of different ghosts, and tell their tale on the back of each can.