O-Wind 

The Team

Jack Colley, Luke Blackmore, Jack Nace, Kristian Keane-Munday & Alice Marchant

The Brief

In a live brief with Dyson, we were tasked with branding O-Innovations’ new invention: omni-directional wind turbines made to harness the wind in built-up cities. 

The Strategy

As the shapes of the turbines were already futuristic and noticeable, we wanted our branding to complement them, instead of toning them down. We made a copy matrix that explained the basics to the public, as well as adding QR codes and screens to the turbine bases to give extra information.